Casey Luna A Colorful Life in Business, Politics, and Motor Sports Championships

Description

"Dirt is cheaper in the country!" Everyone who lived in New Mexico in the 1980s remembers that famous slogan used in TV ads to market Casey Luna's Ford and Mercury car dealership in Belen, New Mexico. Casey's ad made his a household name, but it took much more than a popular ad to make Casey a great success in nearly every endeavor he pursued in life.  Historian Richard Melzer recounts Casey's life from his humble beginnings to the top of the business world, motor sports championships, and service as the lieutenant govenor of New Mexico. Filled with compelling, often humorous anecdotes, this is the story of a dynamic leader with lessons to be learned for all who truly care about New Mexico and its future.

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